While AppLovin started out as a mobile ad business, it now bills itself as “a extensive mobile gaming platform,” charity collection for diversion developers around user acquisition, monetization, analytics and (through Lion Studios, launched final year) publishing. SafeDK, meanwhile, allows developers to conduct all a opposite SDKs on that their apps rely.
Palo Alto-headquartered AppLovin says that by incorporating SafeDK technology, it will assistance a publishers safeguard GDPR correspondence and code safety.
It also says SafeDK will continue to support existent customers, while a domicile in Herzliya, Israel will turn AppLovin’s initial bureau in Israel. Co-founders Orly Shoavi and Ronnie Sternberg will sojourn on-board as a heads of SafeDK and ubiquitous managers of AppLovin Israel.
The companies are not disclosing a financial terms of a deal, solely to contend that it was all-cash. According to Crunchbase, SafeDK has lifted a sum of $5.8 million from investors, including Samsung Next Tel Aviv, Marius Nacht, StageOne Ventures and Kaedan Capital.
“We are gay to be operative with a AppLovin group to assistance mobile diversion publishers grow their businesses,” Shoavi pronounced in a statement. “AppLovin has been a devoted partner for a biggest mobile diversion studios around a universe and SafeDK’s record will strengthen that trust.”